LCSI “Sprite Logo” comes in a large cardboard box with similar design to the “Apple Logo” box.  Compared to “Apple Logo”, the “Sprite Logo” box is larger, more colorful, and displays patterns that suggest interconnections between multiple turtles.  Notice the turtles taking on different shapes, such as an airplane, flower, dog, cat, or truck.  The subtitle promises “An Exciting, Interactive, Computer Language Featuring Multiple Dynamic Turtle Graphics.”

On the front, the topmost green box contains a short, sprite-specific Logo program:
TO EXPLOSION
TELL [4 5 6 13 17 3 16 24]
EACH [SETSHAPE WHO]
SETC 8
EACH [RT RANDOM 360]
EACH [FD RANDOM 75]
END

The back of the box provides some details. The text does not compare Sprite Logo to Apple Logo but does emphasize words that set Sprite Logo apart like “interactive”, “dynamic” “colorful”, “moving”, and “animation”.

Sprite Logo
A dynamic, powerful and friendly language system for the Apple II family.

Sprite Logo is an exciting interactive computer language with complete dynamic graphics capabilities. Sprite Logo is easy for beginners to learn and use. It is a powerful modern programming language which experienced programmers will find a continuing challenge.

Sprite Logo …

• is a complete graphics package featuring multiple dynamic turtle graphics — a quick easy way to create colorful, moving, interactive video displays or games
• has thirty easy-to-direct turtles each capable of
  • independent motion and its own turtle graphics
  • assuming a great variety of shapes and colors
  • interacting with one another and with the display screen environment
• is a language for learning: adults and children quickly and easily begin to write programs and acquire valuable problem solving skills
• is a modern, procedural programming language with list processing, recursion, arithmetic and other mathematical capabilities
• enables you to create animation, simulations and other educational software

System Requirements
To use Sprite Logo you should have one of the following systems:

• An Apple IIe Computer or an Apple II or II Plus with 64K of memory
• An Apple II disk drive with a 16-sector disk controller card
• A color TV or monitor is preferred but Sprite Logo can be run with a monochrome display

Curiously, the box does not mention an enclosed hardware card, and the only sign that the box contains hardware is the FCC ID (CJU79JSPRITE) on the left side. The ID is on a sticker, suggesting that the boxes were printed prior to receiving the ID. The FCC database shows that LCSI received approval on 2/16/1984. The bottom of the box has a stamped number, 2575, that is likely the serial number for the contained hardware card.

Next, I’ll open the shrink-wrapped box …